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meetup:
rebranding &
visual system
development

PROJECT GUIDELINES

Create a new identity, application system and graphic manual for a Fortune 500 company

 

APPROACH

Founded in 2002 by Scott Heiferman and five co-founders who came up with the idea after meeting his neighbors in NYC. Meetup is a social media service that connects people by allowing them to host in-person events on different topics. Meetup is one of the most popular social media platforms that connects people by similar interests in order to build friend- ships and/or networks. My goal was to emphasize the connections, empowerment, and inclusion that the company provides.

Project 03
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