USA Surfing:
team rebrand
for olympic
games debut

PROJECT GUIDELINES

Create a new identity, application system and graphic manual for either a hotel, airlines or sports venue.

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APPROACH

Surfing has finally been added to the 2021 Olympic games. Because of this, the branding should represent the United States of America well, especially since Hawaii, the 50th state, has such a strong connection to the sport. The rebrand is more simplified and modernized, but still holds the integrity of the sport and country it represents. It includes a complete system with an abundance of necessary applications and products.